Core, a clothing store targeting Millennials who take their fashion cues from the Kardashians, has opened in the former Burton space near the Dining Terrace at Westfield Montgomery Mall. “We specialize in emerging streetwear brands from Los Angeles, England and Australia,” says co-owner Kevin James, who studied fashion at The Art Institute of Washington. “Our customers are people who look at the Kanye Wests, the Kim Kardashians and the Rihannas and want to look like them.” James and his business partner have another Core store in Wheaton, and they hope to open a third in Los Angeles.
