Untuckit and Dormify to the mall — plus a new Rockville grocer and an Upper Rock update

Coming soon to Westfield Montgomery Mall: Untuckit, the New York-based retailer whose shirts are meant to be worn… well, you know. The company is best known for its $80-ish men’s button-downs and polos, with hems that are intended to fall mid-fly and showcase Untuckit’s triangle logo. Plans call for 100 Untuckit stores by 2022, with expanded clothing lines for women and kids. At Westfield Montgomery, the retailer is moving into the former Solstice space near Macy’s. Meanwhile, another new menswear store opened at the mall this week: Fascino, specializing in Italian fashions, has taken over the Hoamgar space near Nordstrom.

Online retailer Dormify is opening a summertime pop-up shop at Westfield Montgomery Mall. This is a first for the six-year-old company, which was founded by a Churchill High School grad in search of more glamorous dorm decor. It’s one of three new brick-and-mortar locations (the others are in Chicago and New York) that will give shoppers a chance to check out all those plush duvets and furry throw pillows in person. The best part for parents: No schlepping heavy bags through the mall. Once you decide what to buy, the store will place your order online and ship directly to your home or campus. Dormify is set to open May 15th in the Nordstrom wing, where it will remain until late August.

Corner Market and Pharmacy, a new venture from the owners of Chevy Chase Supermarket, opens May 16th at the Woodley Gardens Shopping Center in Rockville. “We’re going to be a real neighborhood grocer with excellent customer service and employees who actually care,” says co-owner Kevin Kirsch. Not to mention top-notch baked goods: Kirsch tells us the store will carry freshly made bread, rolls, churros and cakes from the Canela Bakery in Gaithersburg. (Did you know that Wegmans and Aldi also are heading to Rockville? Click here  and here for details on where and when.)

Firehouse Subs has opened its first Rockville location at the Upper Rock development on Shady Grove Road, across from Home Depot and Nordstrom Rack. CAVA and CVS have been open there for several months, but many Store Reporter readers have asked us about the slow progress at MOM’s Organic Market. Not to worry: MOM’s owners tell us that construction is finally moving forward and the store should open early this summer. This will be the first freestanding location for MOM’s, with a bakery and a vegetarian organic eatery on the premises.

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