Store Reporter

Retail & Restaurant news for Rockville & Potomac. We know it all. And we like to share.

Samovar

Hello to Pieology and Habit Burger — and goodbye to another mall restaurant

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 Pieology pizzas

 

Make-your-own pizza on Shady Grove Road

Pieology, a make-your-own pizza restaurant in the style of the recently departed Blaze, made its Maryland debut on Shady Grove Road this week in the former Chicken Out space near Nordstrom Rack. This is the beginning of a planned mid-Atlantic expansion for Pieology, a California-based chain that offers 40 choices of fresh toppings over three types of crusts (including gluten-free) at a price point below $10. Click here to see the menu, which also includes Chopt-style customizable salads. Pieology is actively looking for additional Maryland and D.C.-area locations, says local franchise exec Todd Stallings. He and his associates already know the market: They’re also the regional franchisees for Five Guys.

 

 

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The Habit Burger Grill

 

Habit Burger opens in Rockville

The Habit Burger Grill, named by Consumer Reports as one of the top fast food restaurants in the country, arrived ahead of schedule this week at Wintergreen Plaza on Rockville Pike. Like Pieology, this is a California-based chain opening its first store in Maryland. Click here to check out the Shake Shack-style menu of burgers, fries, onion rings and ice cream-based drinks. If burgers aren’t your thing, Jersey Mike’s Subs is set to open next door in early July. The two restaurants stand in the spot once occupied by Tedd’s 355 diner, which closed last fall.

 

 

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Chloe's Deli

 

Another restaurant exits the mall

Westfield Montgomery Mall lost its fourth restaurant in two weeks with the closing of Chloe’s NY Style Deli, which exited over Memorial Day weekend shortly after celebrating its first anniversary. Chloe’s had been the first independent venture for owner Caje Fernandes, a veteran of Celebrity Delly, Attman’s and Shalom Kosher whose menu had offered everything from knishes to latkes to matzoh ball soup. Fernandes says he simply couldn’t generate enough traffic with so many food choices at the mall, especially at his location away from the central Dining Terrace. Chloe’s closed just a week after the simultaneous departures of Blaze Pizza, Lobster ME and Jamaican Mi Crazy. (Click here for more in our May 23rd edition.) Mall officials say there are several new leases soon to be announced, in addition to next month’s opening of Beefsteak by celeb chef José Andrés. (Click here for more in our Feb. 18 edition.)

 

 

Samovar soup

 

Vodka, blintzes and belly dancing in Rockville

Samovar, the Russian/Central Asian restaurant that’s been under construction for more than a year at Rockville Town Square, finally opened this week at 201 North Washington Street. Owner Solijon Nasimov, a longtime restaurateur in his native Tajikistan, will be working with daughter Ika Nasimova of Rockville’s European Delight market. Entrées include caviar dishes, blintzes, beef stroganoff, smoked fish and kebabs, with a drink menu that ranges from Turkish coffee to infused vodkas to Czech and Ukranian beers… and White Russians, of course. Click here to check out the menu, as well as the upcoming schedule for live music and belly dancing.

 

 

 

Goodbye Noodles & Company, hello dumplings & veggies — plus a comeback for Great Beginnings

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Noodles & Company logo

 

Noodles & Company exits downtown Rockville

Noodles & Company has shuttered its restaurant on Gibbs Street in downtown Rockville, where business was slow and the company says it wanted to focus on its more successful Rockville location at bustling Congressional Plaza. This brings the number of closings at Rockville Town Square to more than a dozen in the past two years, with merchants continuing to complain about slow foot traffic and customers still grumbling about the parking fees. Restaurateur Danny Trehan, who will open a Mellow Mushroom pizzeria in the former Oro Pomodoro space next spring, says he plans to validate parking and wishes more of his neighbors would do the same. “So it’ll take an extra five dollars from my pocket,” Trehan says. “If it brings more people into my restaurant, who cares?” Three other restaurants — Miso Café, Samovar and Finnegan’s Wake Irish Pub — had been scheduled to open at Rockville Town Square in the past few months, but now are expected to arrive sometime this winter.

 

 

Shanghai traysDumplings and veggies at the mall

Shanghai Bao Kitchen opened for business last week just outside the main Dining Terrace at Westfield Montgomery Mall. This is a new venture from three young brothers whose family owns the Rockville restaurant Bob’s Shanghai 66. Dumplings and steamed buns are the focus here, as you’d expect — but we were surprised by the Cava-like assembly line of fresh Asian vegetables, as well as the willingness of servers to recommend which sauces would best complement them. With Chloe’s Deli next door and Korean B/Bop/Q slated to open just across the hall, this new section of the Dining Terrace is turning into an unexpectedly interesting showcase for ethnic foods from local entrepreneurs.

 

 

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Great Beginnings

 

A comeback for Great Beginnings

Great Beginnings, the children’s furniture store that closed its Gaithersburg location last summer, is looking to reopen in North Bethesda late next year. Owner Jim Streight says he’s signed a lease for 15,000 square feet in a new strip shopping center that will soon begin construction just north of the former White Flint Mall. The store will focus on baby gear, nursery furniture and high-end toys, with a smaller area devoted to rooms for older kids and teens. Streight says the Gaithersburg store was a huge success for much of its 25-year history, but shifting demographics and the landlord’s redevelopment plans left him no choice but to find a new location. “This whole area is changing,” he says. “We do still have some customers coming from Gaithersburg, but now they’re coming more from Rockville, Bethesda, Chevy Chase and Kensington.” Until the new store is built, Great Beginnings customers can visit the company’s Chantilly location or shop online at www.greatbeginnings.com.

 

 

Holy Child Mayfield Market Gift Girl reducedHoliday shopping at Mayfield Market

‘Tis the season for holiday gift shows in greater Rockville and Potomac. This weekend brings the Holy Child Mayfield Market, Saturday and Sunday (Nov. 21 and 22) at the Connelly School the Holy Child, 9029 Bradley Boulevard in Potomac. Shop more than 60 vendors offering artisan-made jewelry, home decor items, clothing and accessories for men and women, all sorts of gifts and an exquisite Christmas shop. There will be food trucks on hand and a bakery with breakfast items, desserts and freshly made Thanksgiving pies. For more info, visit www.holychild.org.

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Corned Beef King food truck

 

Corned Beef King finds a home on the Pike

The Corned Beef King food truck, always on the lookout for long-term parking spots, has found a new home on Rockville Pike outside the century-old Hank Dietle’s Tavern. This is Truck #2 for the Corned Beef King, whose owner plans to keep Truck #1 at its usual spot in the parking lot of Potomac Petals and Plants on River Road. The Hank Dietle’s/Corned Beef King partnership follows a short-lived attempt by another food truck, Curley’s Q, to operate from the kitchen of the historic dive bar. That arrangement got off to a promising start last May, but fell apart by August when the two parties couldn’t come to terms.  The Corned Beef King also has had trouble finding the right home: A previous attempt to park outside a Falls Road swim club went awry after neighbors complained to the county.

 

 

pumpkin pieGiveaway winners coming up next week

Just in time for Thanksgiving, we’re going to give three Store Reporter readers a little something extra to be thankful for. Stay tuned next week to find out who will win our three current giveaways: a $50 gift card to Asia Nine, a workout outfit from Equilibrium Activewear, and a bag of goodies from the Washington Hebrew Congregation Holiday Boutique and Silent Auction.

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The Corned Beef King is back — plus new restaurants in Rockville, new shops at Wildwood and a Cava giveaway

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Corned Beef King food truck

 

The Corned Beef King rolls back into town

Remember a few months ago when the Corned Beef King food truck appeared on Falls Road near Montrose — and then disappeared the following week? Well, the King is coming back — and this time it sounds like he’s here to stay. “My goal was to get back into Potomac, and I’ll definitely be there by mid-April,” says truck owner Jon Rossler, whose family once owned the Celebrity Delly at Potomac’s Cabin John Shopping Center. Rossler signed a deal last December to operate from the parking lot of the Montgomery Square Copenhaver Swim Club, but he was quickly driven out by neighbors who complained to the county. This time, Rossler says the county has granted him express permission to be there — and he’ll keep the neighbors happy by choosing a less conspicuous parking spot with some tree coverage. “We’ll be there Wednesdays through Sundays from 11 a.m. to 8 p.m.,” he says. “We’ll have an extended menu including matzoh ball soup, chili, mac-and-cheese, hot dogs, and maybe even chicken nuggets.” For more on the Corned Beef King, click here for our Dec. 4 issue.

 

 

Rockville Town Square

 

Three new restaurants heading to Rockville

Last year was a rough one for restaurants at Rockville Town Square — but things seem to be looking up for 2015. The big news this spring is the still-unnamed restaurant from famed Chinese chef Peter Chang, opening soon in the former Taste of Saigon space on Maryland Avenue. Meanwhile, two more eateries have announced plans to open over the summer. First up is Samovar, a new venture from a father/daughter team that currently handles catering for the Tajikistan Embassy in Washington. They’ll be renovating the former Cosi space on North Washington Street, with plans for a menu of Russian food with Central Asian influences. Also on the way is Miso Cafe, a Korean/fusion restaurant from Annandale that’s opening its second location in the former Pho & Rolls space on Maryland Avenue.

 

 

Hadlee outfits

 

New boutique opens at Wildwood

Spring is bringing some changes to the Shops at Wildwood off Old Georgetown Road and Democracy Boulevard. Hadlee opened last week in the space formerly occupied by Madeline, which closed in November after 24 years in business. Hadlee owner Jackie Pletcher, who also operates the neighboring Sequel boutique, will target Madeline’s former customers by carrying some of the same designers — particularly Canadian dressmaker Joseph Ribkoff. This is the fourth venture for Pletcher, who also owns Wear It Well on Bethesda Row and Corby at Mazza Gallerie. But Hadlee will be somewhat less conservative than the other three stores, says company spokesperson Julianne Pulvirenti. “The look is going to be very colorful, with lots of prints and patterns.”

 

 

Coco Blanca interior

 

Another Wildwood boutique set to open next month

Also on the way to the Shops at Wildwood is Coco Blanca, offering a tone-on-tone mix of furniture, home accessories, jewelry and clothing. “The entire store will have the palette of a coconut, with a bit of black and a splash of turquoise,” says co-owner Susan Neithamer. She and her business partners, who have another Coco Blanca store in Old Town Alexandria, had been looking for a shopping center with similar demographics and plenty of room to park. “A lot of our customers in Old Town had been coming to us all the way from Bethesda, so we knew this was an area with our kind of shopper,” Neithamer says. Doors are expected to open next month.

 

 

Toys R Us logo

 

Toys ‘R’ Us leaving NYC?

If you’re heading to New York City for spring break with the kids next week, take note: This may be your last chance to visit the iconic Toys “R” Us store in Times Square. The struggling toy retailer says it may not renew its lease for the 15-year-old store with the giant Barbie house and 60-foot indoor ferris wheel. The lease runs out next year. Still to be determined: Whether Toys “R” Us will find a new, smaller home in the Big Apple.

 

 

 

Win a gift card to Cava Mezze Grill

Hometown favorite Cava Mezze Grill is making plans to head west after this week’s $16 million cash infusion from a Virginia-based venture capital firm. Two Los Angeles locations are set to open later this year — Cava’s first expansion outside the D.C. area, where it currently has eight eateries with three more on the way. The investment money also will be used to expand Cava’s lines of dips and spreads for grocery stores. We don’t have $16 million — but we do happen to have a $25 Cava Mezze Grill gift card for one lucky Store Reporter reader. Want to put your name into our hat? Click here to enter by email (subject line: Cava Grill) or click here to enter via our Facebook page. Update: Store Reporter reader Kelly Rudolph Pashkoff won this giveaway. Stay tuned to Store Reporter for upcoming contests.

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Bye Bye to “Be well”

If you shopped at Walgreens this week, you may have noticed the absence of that annoying “Be well!” salutation at the checkout counter. Two years after the company began forcing its employees to use those words, the campaign is finally over. Walgreens says it will now look for other ways to “build relationships” with its customers — possibly by thanking them by name after each transaction. (As in, “Enjoy that acid reflux medication, Mr. Jones.”) We can’t wait to hear the reaction to that one.

 

 

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