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Retail & Restaurant news for Rockville, Potomac & North Bethesda. We know it all. And we like to share.

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Caje Fernandes

Hello to Pieology and Habit Burger — and goodbye to another mall restaurant

June 2, 2016 By Store Reporter Leave a Comment

 

 

 

 Pieology pizzas

 

Make-your-own pizza on Shady Grove Road

Pieology, a make-your-own pizza restaurant in the style of the recently departed Blaze, made its Maryland debut on Shady Grove Road this week in the former Chicken Out space near Nordstrom Rack. This is the beginning of a planned mid-Atlantic expansion for Pieology, a California-based chain that offers 40 choices of fresh toppings over three types of crusts (including gluten-free) at a price point below $10. Click here to see the menu, which also includes Chopt-style customizable salads. Pieology is actively looking for additional Maryland and D.C.-area locations, says local franchise exec Todd Stallings. He and his associates already know the market: They’re also the regional franchisees for Five Guys.

 


 

Founding Farmers Wine Dinner: http://www.wearefoundingfarmers.com/let-mocos-founding-farmers-wine-dine-you/

 


 

The Habit Burger Grill

 

Habit Burger opens in Rockville

The Habit Burger Grill, named by Consumer Reports as one of the top fast food restaurants in the country, arrived ahead of schedule this week at Wintergreen Plaza on Rockville Pike. Like Pieology, this is a California-based chain opening its first store in Maryland. Click here to check out the Shake Shack-style menu of burgers, fries, onion rings and ice cream-based drinks. If burgers aren’t your thing, Jersey Mike’s Subs is set to open next door in early July. The two restaurants stand in the spot once occupied by Tedd’s 355 diner, which closed last fall.

 


 

Regency Estates Swim Club membership discount ad: http://rescswimpool.org

 

 


 

Store Reporter sales rep ad

 

 


 

Chloe's Deli

 

Another restaurant exits the mall

Westfield Montgomery Mall lost its fourth restaurant in two weeks with the closing of Chloe’s NY Style Deli, which exited over Memorial Day weekend shortly after celebrating its first anniversary. Chloe’s had been the first independent venture for owner Caje Fernandes, a veteran of Celebrity Delly, Attman’s and Shalom Kosher whose menu had offered everything from knishes to latkes to matzoh ball soup. Fernandes says he simply couldn’t generate enough traffic with so many food choices at the mall, especially at his location away from the central Dining Terrace. Chloe’s closed just a week after the simultaneous departures of Blaze Pizza, Lobster ME and Jamaican Mi Crazy. (Click here for more in our May 23rd edition.) Mall officials say there are several new leases soon to be announced, in addition to next month’s opening of Beefsteak by celeb chef José Andrés. (Click here for more in our Feb. 18 edition.)

 


 

Samovar soup

 

Vodka, blintzes and belly dancing in Rockville

Samovar, the Russian/Central Asian restaurant that’s been under construction for more than a year at Rockville Town Square, finally opened this week at 201 North Washington Street. Owner Solijon Nasimov, a longtime restaurateur in his native Tajikistan, will be working with daughter Ika Nasimova of Rockville’s European Delight market. Entrées include caviar dishes, blintzes, beef stroganoff, smoked fish and kebabs, with a drink menu that ranges from Turkish coffee to infused vodkas to Czech and Ukranian beers… and White Russians, of course. Click here to check out the menu, as well as the upcoming schedule for live music and belly dancing.

 


 

 

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Apple Store closing confirmed — plus burgers, delis and spring discounts

April 14, 2016 By Store Reporter Leave a Comment

 

 

 


Apple, Teavana and Sephora stores at Westfield Montgomery Mall

 

It’s official: Apple Store will close May 7th

Our report last week about the spring shakeup at Westfield Montgomery Mall is now official: The mall has confirmed that the Apple Store will close April 30th for a major expansion that affects multiple tenants in the Macy’s wing. As we predicted, Apple will take the space formerly occupied by the recently closed BCBG and newly closed Teavana. The cosmetics store Sephora also is expanding to a larger space across the hall, but in Sephora’s case the old store will stay open until the new one’s ready. We’ve been told that Teavana plans to reopen elsewhere in the Macy’s wing… but with the debut of competitor David’s Tea just around the corner, it’s unclear whether that’s actually going to happen. For more on these changes, including the possible move of Kay Jewelers from its prime corner spot, click here for our April 4th special edition.

 


 

Smasburger burger and fries

 

New burgers beefing up the Pike

Smashburger is set to open its doors next Wednesday (April 20th) at the new Galvan at Twinbrook complex, which is nearing completion on Rockville Pike. This will be the first Rockville location for the Denver-based chain, which has been beefing up its presence in Montgomery County for the past few years. Smashburger, so named because its fresh burgers get smashed before they’re seared on the grill, also offers chicken sandwiches, salads, fries, and an array of great-looking shakes and malts. But competition is on the way: The Habit Burger Grill, a California-based chain with a similar menu, is scheduled to open this fall at nearby Wintergreen Plaza. Click here for more in our Feb. 11 issue.

 


 

 

 


 

Chloe's NY Style Deli 20% off coupon: http://chloesnystyledeli.com

 

Deli deal at the mall

This month marks the one-year anniversary of Chloe’s NY Style Deli, an old-school gem that you may have missed in the bounty of dining choices at Westfield Montgomery Mall. Owner Caje Fernandes, who spent 20 years behind the scenes at Celebrity Delly, Attman’s and Shalom Kosher, offers a surprisingly robust menu — plus breakfast all day and a full array of catering services — from his Dining Terrace space next to Chick-fil-A. Looking for matzoh ball soup, kippered salmon, half-sour pickles and homemade knishes, rugelach, macaroons and latkes? Chloe’s has them. And from now through May 15th, you can try them all — at 20% off. Just show our coupon on your phone… and share it with a friend who appreciates a great corned beef sandwich.

 

Chloe's NY Style Deli sandwich

Sponsored Content

 


 


Regency Estates ad: http://rescswimpool.org

 

 


 

Lucky Strike bowling alley

 

Are you up on the latest?

Did you know that the former Addie’s restaurant reopened this week as Helen’s? Heard about the new Duck Donuts on Rockville Pike? Wondering why River Falls Tavern changed its name, or whether a bowling alley is really opening at Westfield Montgomery Mall? (Hint: Yes!) If you missed these stories — or just want to see what else we’ve written about — there’s no time like now to catch up on back issues of Store Reporter. You can find them all in our guide to previous issues; just click here.

 


 

Heartsongs fundraiser ad: www.heartsongsfun.org

 

 


 

 

Filed Under: Current Issue Tagged With: Apple Store, Apple Store Bethesda, Apple Store closing Westfield Montgomery Mall, Apple Store expanding Westfield Montgomery Mall, Caje Fernandes, Chloe's Deli, Chloe's NY Style Deli, Chloe's NY Style Deli Westfield Montgomery Mall, Chloe's Westfield Montgomery Mall, Deli Westfield Montgomery Malll, Galvan at Twinbrook, Kay Jewelers Bethesda, Kay Jewelers Westfield Montgomery Mall, Leila Fine Gifts & Jewels, Leila Jewels, Regency Estates Swim Club, Sephora Bethesda, Sephora closing Westfield Montgomery Mall, Sephora Westfield Montgomery Mall, Smashburger Rockville, Smashburger Rockville Pike, Teavana Bethesda, Teavana closing Westfield Montgomery Mall, Teavana Westfield Montgomery Mall, The Habit Burger Grill Rockville, The Habit Burger Grill Wintergreen Plaza, Westfield Montgomery Mall, Wintergreen Plaza

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Recent Issues

  • New pizzeria & ice cream for Cabin John, young Asian designers hit the mall
  • New Gregorio’s, falafel & soul food, Rockville deli closes
  • PGA Tour Superstore, new Rockville boutiques, boozy milkshakes & boardwalk food at the mall
  • Baskin Robbins, Village Yoga & Toys R Us on the comeback trail
  • Chicken and waffles, DQ/Orange Julius update and the summer of bargains
  • Italian food & Warby Parker for Pike & Rose; sushi’s in & ice cream’s out at the mall
  • Psycho Bunny, Orange Julius, closings at Wildwood & Potomac Village
  • Three openings at Pike & Rose, Normandie Farm says goodbye
  • Mussel House to Cabin John Village, HomeSense lands in Rockville, sneak peek of Amazon Fresh
  • Mall movie theater update, two new sushi spots, hello Pama Thai & goodbye Snowbots
  • Wegmans update, new development on Rockville Pike, HomeSense sets a date
  • Summer ice cream scoop: New creamery for Cabin John and a Baskin Robbins update
  • French bakery opens, farmers market on the way to Cabin John Village — plus J. Crew debuts on Rockville Pike
  • Last days for Lahinch — plus new restaurants & new boutiques at the mall
  • New owners for Normandie Farm, pet store for Park Potomac, goodbye to two Rockville restaurants
  • New toy store, four closings and a makeover at the mall
  • Pretzels & Carmen’s at Cabin John, sushi at Park Potomac, Burlington opens on the Pike
  • Butter Me Up and new boutique at the mall, comings and goings on Rockville Pike
  • First look at Cabin John’s French bakery, Park Potomac’s sushi spot and the Pike & Rose bar-on-a-boat
  • Mall movies getting another update, Frank Pepe arrives and a spring switcheroo at Pike & Rose
  • Italian deli for Cabin John, new restaurants for Rockville and a Japanese variety store
  • Cabin John cut-through, goodbye Goldberg’s, Frank Pepe delayed
  • Frank Pepe’s ready, Sarku sues, Burlington sets a date
  • Movies are back & Amazon’s out at the mall — plus a new boutique for Wildwood
  • Sushi & sausages, Warby Parker, Baskin Robbins ices out Ibhana
  • Chopt, croissants & more changes for Cabin John, Aldi arrives at White Flint
  • AMC/ArcLight ready to reopen, bar-on-a-boat sailing to Pike & Rose
  • New Raku, adiós La Limeña, big bucks for Bark Social and an AMC/ArcLight update
  • New J.Crew, so long Loft, Cabin John construction & tapas at the Square
  • Hello Bethesda Bagels, goodbye gelato and a Boston Market comeback
  • New home store for Rockville, spa time at Pike & Rose, Butter Me Up & HalfSmoke
  • Goodbye Amici Miei – plus more closings for Potomac, Rockville Pike, Pike & Rose
  • Game over for GameWorks, bye bye Broadway & Taylor Gourmet
  • Shake Shack arrives at the mall, new Bethesda Bagels ready to roll, Baskin Robbins on the move
  • Frank Pepe makes progress, Thai food & pet boutique for Park Potomac
  • Cabin John Village update: Who’s open, who’s about to leave, major construction ahead
  • Who’s taking over the ArcLight, crowds return to the mall, beauty bargains and the next Pike & Rose restaurant
  • Holiday shopping kickoff, what’s new at the mall, Hanukkah dinners & more
  • Melina arrives at Pike & Rose, Shouk opens in Rockville, golf & tennis superstore on the way
  • Philly pretzels to Cabin John, White Flint Aldi update, new Black-owned businesses at the mall

Who's the Store Reporter?

Cheryl Kane Heimlich has been a staff writer, columnist, editor and contributor to a dozen publications including the South Florida Business Journal, Bethesda Magazine, Miami Today, Miami Metro, Vista Magazine, St. Louis Magazine, the Boca Raton Observer, Washington Jewish Week and Variety. She has won numerous awards for her magazine profiles, parenting columns and business news coverage.

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