Another charming find at Pike & Rose is Yogaso, a boutique filled with brightly colored kids’ clothing from designers all over the world. Owner Alem Beshir, a native of Ethiopia, has modeled her store after the European boutiques she’s admired in her travels. Yogaso is a mash-up of the names of her three kids (who are, we assume, remarkably well-dressed). Merchandise ranges from a $12 toy from Denmark to a $35 shirt from Italy to dresses and coats for more than $100. Beshir says some of her customers are doting grandparents living in nearby apartments. Others are “moms who want to dress their kids different, unique and cool,” she says. “Since I carry only one of each size, they feel comfortable that another kid won’t be wearing the same outfit.”
