At Westfield Montgomery Mall, it appears the new Lilly Pulitzer store is already a hit with all those super-coordinated women who plan ahead for summer family portraits at the beach. “The little girls are coming in with their mothers to get swimsuits, then the mom will get the beach cover-up or a dress in the same pattern, the grandma will get the longer shorts, and then they’ll get ties for the men to match,” says assistant store manager Kelly Fay. “They want to put together a great family photograph to remember their vacation.” Fay says the store also has been “flying through” its inventory of any pattern with a crab motif, including Maryland-themed scarves (sold only in this region) and the pink-and-green Get Crackin’ design shown here.
