If you’ve noticed the lack of logos on Coach bags this year, it’s not your imagination: The 75-year-old company is moving away from its iconic “C” branding — which now represents just 5 percent of overall sales — to focus on quality and craftsmanship of its leather goods. Customers will “have a hard time finding a logo brand” at a Coach store these days, CEO Victor Luis said this week in an interview with thestreet.com. Coach has been renovating hundreds of its stores, including the one at Westfield Montgomery Mall, in an effort to modernize its image and make room for more footwear, outerwear and an increasingly popular collection of men’s products. Also on the horizon: More cross-marketing efforts like this year’s Coach x Peanuts collection, and an upcoming $150 strap for the Apple Watch.
