Look out Nike and Under Armour: Lululemon is going after the men. In an interview this week with Bloomberg.com, Lululemon CEO Laurent Potdevin says he hopes to double the company’s male customer base from 20 percent to 40 percent of its sales. Potdevin has a pretty good track record in this arena, having previously helped drive more male customers to Tom’s Shoes and more females to Burton Snowboards. This fall Lululemon is showcasing a new line of men’s pants called “ABC” — as in Anti-Ball Crushing. Wondering just how they’re going to promote this product? We did too. Click here.
