This week Bed Bath & Beyond bought One Kings Lane, the online retailer whose ads you may have noticed as you browse around online. One Kings Lane, a once-hot company whose fortunes have cooled in the past two years, sells an eclectic mix of furniture and accessories via flash sales and photo vignettes that make mixing and matching look easy peasy. (Click here to see for yourself.) Bed Bath & Beyond hasn’t explained its game plan here: Will its stores start carrying furniture from One Kings Lane, or is this all part of a strategy to diversify the retailer’s online presence? Stay tuned to see how this deal plays out.
