Bob’s, the Connecticut-based discount furniture chain, is facing a legal battle with Serta Simmons Bedding over the latest entry in its “dare-to-compare” ad series. At issue is this TV commercial claiming that Bob’s $999 Black Label Gel mattress is comparable in quality to Simmons’ Beautyrest Black mattress, which costs three times as much. Serta is asking Bob’s to stop running the TV spots, and to make new ones taking back the allegedly misleading claims. The Chicago Tribune has more on this case.
