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Store Reporter Advertising FAQ

Who we are

Store Reporter is a hyper-local news site covering retail and restaurants in the Maryland suburbs of Rockville, Potomac and North Bethesda, just outside Washington, D.C. We publish a new issue every Thursday night, available on our website and via subscriber email. All our content is free with no paywall.

What we cover

Openings, closings and other news about at stores, restaurants, gyms and spas in this high-income, highly educated area.

Why people read us

We’ve been part of this community for nearly a decade offering accurate, old-fashioned local journalism in a modern, short and easily digestible format.

Why businesses advertise with us

Most of our advertisers are local businesses that want to get the attention of our highly desirable audience. We can handle all the graphic design, assist with wording, and deliver polished, professional ads that can also be used in other formats.

Our audience

  • 20K page views per week
  • 14K email opens per week
  • 65% Potomac (20854) subscribers
  • 35% Rockville & Bethesda subscribers
  • $200K avg. household income
  • 53% graduate or professional degrees
  • 75% aged 25-64
  • 50/50 male/female split

Advertising opportunities

Our ads are priced for small businesses, starting from $150.

Display ads

  • Website & email placement included with each ad
  • Custom professional design included
  • Ads remain on our website for 60 days
  • No required minimum ad buy
  • No long-term contracts

Store Reporter Guide

  • We’ll help you write a few lines about your business
  • Home-based businesses are welcome
  • Includes phone number, weblinks & social media links

Store Reporter Gift Picks

  • Includes a photo & brief description of your item
  • Open to gift shops, artists & crafters

Sponsored Articles

  • We’ll choose an angle to write about your store or restaurant
  • Appearance is similar to our news stories, with “Sponsored Content” label